Fun Drawings for a Friend’s Wedding
Client: Jessi Southern
Role: Brainstorming & Illustrations
Status: Wedding was a success
Summary: A friend was getting married and I asked if there was anything I could help with. She asked for some suggestions with tying film into some sort of poster or illustration for her wedding. I might have gone a little overboard, but I was having too much fun.
The first task was to find out how many products would need to be branded and designed. I then cross referenced the guidelines from eXp Realty to plan out some font options as well as some basic logo ideas. We soon decided to scrap an actual logo, because everyone did the same thing. Even eXp Realty used a house in their logo.
Once a list was compiled of all of the branding locations and legal requirements, we started to go through font and logo style options with the team’s help. It was important to have their initial feedback since they are out there reading cards all day.
Real estate logos are quite simple. They all revolve around the shape of a house or a keyhole or something home related. Straying too far from obvious shapes like homes confuses people, and using using a logo for The Ngai Group would easily be confusing when paired with the eXp Realty logo of a home.
Instead of trying to be unique, or compete with the eXp Realty logo we decided to make a simple and bold logo that is easy to read and recognize. A logo that also blends in with the overhead company eXp Realty.
After roughly 60 font options and a variety of business card test layouts, we settled on a font and we went to print with a rough draft business card. Setting the foundation for the rest of the design process.
For this project one of the main problems was excessive text that was often downsized to make sure everything fit.
The client and I took all of the existing marketing related material and cut out everything that wasn’t required. Then reorganized the remaining data in a much more helpful hierarchy to the average customer’s needs.
The result was marketing material that was clear and easy to read, conveying a more friendly message than one that takes effort.
The amount of photos used in the templates was also limited. Sometimes photos can be helpful, but they can also be hurtful if they aren’t conveying a space well, so it’s usually best to stick to the basics and then if the customer is interested, answer their detailed questions as needed.
It has been interesting looking back at the source material for this project. 1,000 word email templates for a simple ‘New Listing’ email blast, and generic building logos.
We are still in the process of finalizing options for email templates and the rest of the designs. In a sense, everything is in a final rough draft phase, being tested in the field and adjusted when feedback comes in.